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Coopers Brewery Taps Mr. Beer, Continues to Grow in 150th Year

Coopers Brewery of Australia announced today it’s moving into the U.S. home-brew market.

The Australian brewer has purchased Mr. Beer – the United State’s largest-selling home-brew kit makers. The financial numbers for the sale have not been announced, although the deals is said to be a “multimillion dollar” deal, according to the Wall Street Journal.

That move comes on the heels of last year’s announcement that Coopers had signed a distribution agreement with U.S. craft brewer Anchor Brewing to help boost its presence in the U.S.

That agreement could also mean Anchor Steam will work with Coooper to import and distribute its own beer throughout Australia.

Cooper made a similar move in the Asian market early last year, signing a contract with Sapporo to brew the Japanese beer and help distribute it throughout Australia, New Zealand and the Pacific Islands.

Coopers Brewery, which is celebrating its 150th anniversary this year, now produces about 63 million liters of beer a year -- holding 4% of the Australian beer market, said Coopers Managing Director Tim Cooper.

And with SABMiller’s takeover of Foster’s recently, Cooper is now the largest Australian-owned brewer.

“We have been on a steady growth path for the past 15 years,” Cooper added, “during which time we have averaged 10% compound annual growth in beer volumes.”

Cooper plans to celebrate its latest acquisition along with its 150th anniversary by throwing a birthday bash in Adelaide in May. The company is giving away 100 passes to the event on its website, Coopers150th.com.au.

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